Privacy Policy

This Privacy Policy is issued by 7777xp ("we", "us" or "our"), the operator of the online gaming and sports betting platform accessible at https://7777xp.cam. It describes how we collect, use, store, disclose and otherwise process personal data relating to users ("you" or "your") who access or use the Platform.

7777xp is an English-language platform built for Pakistani players. We are committed to handling your personal data with transparency and care. This Privacy Policy is written in plain English so that every user — whether based in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar or elsewhere — can understand exactly how their information is used.

We do not claim a Pakistan gambling licence or any endorsement by the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan or any Pakistani provincial authority or financial institution. Equally, this Privacy Policy does not constitute legal advice. If you have specific questions about data protection law applicable in your jurisdiction, we recommend consulting an independent legal professional.

By registering an account or otherwise using the Platform, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your personal data as described herein. If you do not agree, you must cease using the Platform.

The following terms carry the meanings set out below wherever they appear in this Privacy Policy:

We collect the following categories of Personal Data from and about you in the course of providing the Platform's services:

3.1 Identity & Contact Data

• Full legal name, date of birth and nationality.
• Email address and, where provided, a contact telephone number (stored as plain text for account administration — we do not use telephone numbers as clickable links).
• Residential address, including city (e.g., Karachi, Lahore, Islamabad) and country of residence.
• Government-issued photo identification document details submitted during KYC verification.

3.2 Financial Data

• Records of deposits and withdrawals, including amounts (in PKR or other supported currency context) and transaction timestamps.
• Payment method identifiers as submitted — references to payment method names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are stored as transaction context only. We do not claim these providers endorse or support gambling.
• Account balance history and wagering activity records.

3.3 Technical & Usage Data

• IP address, browser type and version, operating system and device type.
• Pages visited, time spent on each page, clickstream data and search queries within the Platform.
• Session duration, login timestamps and geographic region derived from IP address.
• Error logs and diagnostic data generated during your use of the Platform.

3.4 Responsible Gambling Data

• Self-imposed account limits (deposit limits, loss limits, session time limits) and any self-exclusion or cooling-off period requests you submit.
• Behavioural indicators used to identify potential problem gambling patterns in accordance with our Responsible Gambling obligations.

3.5 Communications Data

• Records of any correspondence you send to us, including support tickets, emails and live chat transcripts.
• Marketing preferences and opt-in/opt-out records for promotional communications.

We collect Personal Data through the following means:

• Direct provision: Information you supply when registering an account, completing KYC verification, making a deposit or withdrawal, contacting support, or submitting responsible gambling tool requests.
• Automated technical means: Data collected automatically as you browse and interact with the Platform, including via cookies, server logs, session tracking technologies and device fingerprinting where applicable.
• Third-party sources: Identity verification data obtained from KYC and AML service providers when verifying your identity documents. Fraud prevention signals obtained from fraud-detection partners. This data is processed only to fulfil our regulatory and security obligations.
• Payment processors: Transaction records and payment status information received from payment processing systems when you deposit or withdraw funds.

We process your Personal Data for the following specific purposes:

Where applicable data protection legislation requires us to identify a legal basis for Processing Personal Data, we rely on the following grounds:

• Contractual necessity: Processing required to perform our contract with you — including account registration, service delivery and financial transaction processing.
• Legal obligation: Processing required to comply with applicable law, including KYC verification, AML monitoring and record-keeping obligations.
• Legitimate interests: Processing that is necessary for our legitimate business interests — including fraud prevention, Platform security, responsible gambling monitoring and service improvement — where those interests are not overridden by your rights and interests.
• Consent: Processing that you have expressly consented to, including receipt of marketing communications and the use of non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.

7777xp does not sell your Personal Data to third parties. We share Personal Data only in the following circumstances and with the following categories of recipient:

• KYC and identity verification providers: To verify the identity documents you submit during the account verification process. These providers act as Data Processors under contractual data processing agreements.
• Payment processors: To facilitate deposits and withdrawals. Payment data is shared only to the extent necessary to complete the transaction. Payment method names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are referenced here as familiar Pakistani payment context; we do not imply endorsement or confirmation of gambling support by these providers.
• Fraud prevention and AML services: To screen transactions and account activity against fraud and money-laundering indicators.
• Game and software providers: Game providers may receive anonymised or pseudonymised usage data for technical integration and RTP verification purposes.
• Regulatory and law enforcement authorities: Where we are legally required to disclose Personal Data in response to a valid legal order, court ruling or regulatory request. We will notify you of such disclosure where legally permitted to do so.
• Corporate transactions: In the event of a merger, acquisition, restructuring or sale of assets, Personal Data may be transferred as part of that transaction, subject to equivalent privacy protections.

8.1 What We Use

The Platform uses cookies and similar technologies (including local storage and session tokens) to operate core functionality, maintain your logged-in session, remember your preferences and analyse Platform usage patterns.

8.2 Categories of Cookies

8.3 Managing Cookies

You can control non-essential cookies through your browser settings. Blocking strictly necessary cookies may prevent the Platform from functioning correctly. Withdrawing consent for analytics or marketing cookies will not affect your ability to use core Platform features.

We retain Personal Data for no longer than is necessary for the purposes for which it was collected, subject to applicable legal and regulatory retention obligations. Our standard retention periods are as follows:

Where retention beyond these periods is required to comply with a legal obligation, resolve a dispute or enforce our Terms & Conditions, data may be retained for an extended period as necessary.

7777xp implements technical and organisational security measures designed to protect your Personal Data against unauthorised access, disclosure, alteration, loss or destruction. These measures include:

• HTTPS/TLS encryption: All data transmitted between your browser or device and the Platform is encrypted using TLS. You can verify this via the padlock icon in your browser's address bar.
• Access controls: Personal Data is accessible internally only to staff and systems that require it to perform their specific function. Role-based access controls and authentication are applied throughout our infrastructure.
• Password security: Account passwords are stored in hashed form. We never store plain-text passwords and will never ask you to share your password with our support team.
• Regular security reviews: Our infrastructure and codebase undergoes regular security assessments to identify and remediate vulnerabilities.
• Incident response: In the event of a personal data breach, we will take prompt action to contain it, assess its impact and notify affected users and relevant authorities as required by applicable law.

Subject to applicable data protection legislation and certain legal exemptions, you have the following rights in relation to your Personal Data held by 7777xp:

• Right of access: You may request confirmation of whether we hold Personal Data about you and, if so, a copy of that data along with information about how it is used.
• Right to rectification: You may request that we correct any inaccurate or incomplete Personal Data we hold about you.
• Right to erasure ("right to be forgotten"): You may request deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent or where processing is unlawful. This right is subject to overriding legal retention obligations (e.g., AML record-keeping requirements).
• Right to restrict processing: You may request that we limit the way we process your Personal Data in certain circumstances — for example, while a rectification request is being assessed.
• Right to data portability: Where processing is based on your consent or on a contract with you, and is carried out by automated means, you may request a copy of your Personal Data in a structured, commonly used and machine-readable format.
• Right to object: You may object to processing based on our legitimate interests or for direct marketing purposes. Where you object to direct marketing, we will cease processing for that purpose immediately.
• Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, please contact us at [email protected]. We will respond to verified requests within a reasonable timeframe in accordance with applicable data protection law. We may require you to verify your identity before processing a rights request.

The Platform is strictly intended for adults aged 18 or over (or the higher minimum age required by the operator or licence jurisdiction). We do not knowingly collect Personal Data from persons under the applicable minimum age.

If we become aware that Personal Data has been collected from a minor — whether through misrepresentation at registration or any other means — we will immediately close the associated account, delete the data collected and take appropriate further action in accordance with our responsible gambling obligations.

If you believe a minor has registered an account on the Platform, please notify us immediately at [email protected].

Personal Data collected through the Platform may be transferred to, and processed in, countries other than Pakistan, including countries where the Platform's servers, KYC providers, payment processors and other service providers are located. These countries may have data protection laws that differ from those applicable in Pakistan.

Where Personal Data is transferred internationally, we ensure that appropriate safeguards are in place — including contractual clauses, data processing agreements and, where required, adequacy assessments — to protect your data to an equivalent standard as required under applicable data protection law.

By using the Platform, you acknowledge that your Personal Data may be transferred and processed internationally as described in this section.

The Platform may, from time to time, reference third-party services in an informational context — for example, payment method names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are mentioned as familiar Pakistani payment context only. These references do not constitute links to or endorsement of any third-party website, application or service.

7777xp does not include external hyperlinks to third-party websites within the Platform. If you access any third-party service independently, its own privacy policy will govern the collection and use of your data by that service. We have no control over and accept no responsibility for third-party privacy practices.

We may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law or regulatory requirements. The "Last updated" date at the top of this page indicates when the most recent revision was made.

Where changes are material, we will provide reasonable advance notice to registered users via the email address associated with their account or via a prominent notice displayed on the Platform. Your continued use of the Platform after notification of changes constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data.

If you have any questions, concerns or requests relating to this Privacy Policy or the way 7777xp handles your Personal Data, please get in touch using the contact details below. All privacy-related communications are handled in English. Urdu-language support may be available upon request.